From the runway to the East End – how sustainable is denim in 2020?

I love how denim gets reinvented each season, especially this year with innovative styles all over the catwalk from ruffle dresses, denim suits, wide skirts, oversized jackets, veiled wedding dress and the return of the bootleg jean! There is a definite relaxed vibe to denim in 2020 and it’s interesting to see it’s journey from standard workwear to be durable and practical first invented in 1873, denim styles for women launched in 1934, to 60’s flares and bootcut styles heralding a more relaxed era, to the ubiquitious skinny jean in the 2000’s.

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